Flipkart's Microdrama Bet: What Video Commerce Means for India's Small Businesses
Posted on 8th Sep 2026 08:50:25 in Business, Digital Marketing
Tagged as: Flipkart, microdramas, video commerce, e-commerce India, SME digital marketing
Flipkart has quietly added a Drama tab to its shopping app, betting that scripted short stories can sell products. What India's microdrama boom means for small businesses.